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Social MediaDemo Project · Fictional brand

Nova Fitness — Social Media Campaign

A bold, high-contrast Instagram campaign concept for a modern gym.

Client
Fictional Brand (Concept)
Year
2026
Services
Social Media Posts, Campaign Layouts
Tools
Adobe Photoshop, Adobe Illustrator, Figma
Four Nova Fitness Instagram posts with bold headlines and black-and-white athletes

Project Overview

A set of Instagram posts for a fictional gym, designed to work as a consistent campaign in the feed.

Creative Direction

Black-and-white photography keeps the focus on movement, while condensed headlines and an electric blue accent make each post instantly recognisable as part of the same series.

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