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View ProjectBrand IdentityDemo Project · Fictional brand
North Brew — Coffee Brand Identity
A calm, confident identity concept for a specialty coffee roaster, built around a simple compass mark.
- Client
- Fictional Brand (Concept)
- Year
- 2026
- Services
- Logo, Packaging, Stationery
- Tools
- Adobe Illustrator, Adobe Photoshop
Project Overview
North Brew is a fictional coffee roaster used to explore how a small brand can feel premium without feeling cold. The identity covers the logo, packaging, cups and stationery.
The Challenge
Coffee shelves are crowded with loud colours and illustrations. The concept needed to stand out through restraint while still feeling warm and approachable.
Creative Direction
A compass-star mark points to the idea of finding your direction each morning. It sits on a limited palette of matte black, off-white and deep navy, with generous spacing and quiet typography so the packaging reads clearly at a glance.
- Typography
- Clean geometric sans-serif with wide letter-spacing for the wordmark; simple supporting text for labels.
- Color
- Midnight black, off-white and deep navy.
